For this project, we were in charge of creating the logo, packaging and website for the new lingerie and swimwear label—Inaya Lingerie—created by Safia Vendome.

Inaya Lingerie creates unique fashion pieces for women using fabrics that come from surplus stock in order to minimise their environmental footprint. With this in mind, we decided to use the pomegranate fruit as our inspiration for the whole brand: a fruit that embodies both “the one” and “the multiple” at the same time as also representing passion.  

The idea of the clusters within a pomegranate influenced the logo, with the individualization of the INAYA letters creating a composition that resembles the female shape, drawing the attention to the bra and panties.

The pomegranate clusters further inspired the design of the packaging, in the organic and geometric pattern on the box, created by Martina Manyà. The inside of the box and the secondary tag have been produced with Kraft paper in order to enhance sustainability. Instinctively, the colour palette chosen for the whole brand was also that of a pomegranate.